SBD Apparel

After finishing 10th at her first Sheffield in 2025, Alba Boström came back to secure her first world title…

Classic never looked so good 👀

Gustav Hedlund totals 921kg for a new personal best at the 2026 Western European Open Classic Powerlifting…

Ade Omisakin spends a day in France to attend the @ufc Paris card and answer your questions. Get your…

Classic SBD day 💪Shop the new classic range now

“I am the beginning and the end of the entire class.” At 19 years old Will Ball competed at his first open…

The new classic

Caught the UFC Paris card 🤩. Massive thanks to @sbdapparel, @sbdsheffield and @ufc for putting this…

Evans Nana takes second overall at the Giants Live Strongman Open 2026, securing his first Giants Live podium.

Matyáš Funiok lifts five stones in 22.87s to take the event win in the Atlas Stones and secures his first…

Evans Nana, Ben Glasscock and Trey Mitchell each hit seven reps on the 95kg dumbbell press, tying for first…

Ben Glasscock completes the course in 46.64s to take the event win in the Load and Push at the Giants Live…

WE ARE STRENGTH. Classic New Arrivals. Previously seen in limited editions, now here to stay. Out Now.

13 years and counting. Classic New Arrivals coming soon. Our signature colourway expands with eight apparel…

Joshua Ngoka is your 120kg junior world champion. 373kg Squat 220kg Bench 387.5kg Deadlift 980.5kg Total…

Remembering Jesus Olivares’ Sheffield 2023 performance, where he became the first men’s Sheffield champion…

Tiffany Chapon and Austin Perkins return to Sheffield to answer your questions and get a sneak peak of the…

Your top 10 Sheffield moments. What moment from the last four Sheffields were your favourite? A new era for…

One goal. To be the best. The platform is waiting. The IPF World Sub-Junior & Junior Powerlifting…

Jackpot 🎰‼️ Will Ball returns to the platform November 21 at the Sheffield Arena, where he’ll compete in…

First breaking the 47kg world record total in 2022, Tiffany Chapon has added a total of 45.5kg to that…

The singlet crafted to support your lifting journey.

Ten years. One iconic belt. For a decade, the SBD Belt has been trusted by athletes around the world. From…

Russel Orhii visits SBD HQ and answers your questions 🎤