Reel by Historical Lens

Historical Lens@lens_history020

Heinz found a clever way to stop restaurants from passing off cheap ketchup as the real thing. 🍅👀 Some restaurants reportedly reused Heinz bottles and refilled them with cheaper ketchup, leaving customers to blame Heinz for the different taste. The company responded with a simple packaging trick: Heinz labels were designed to align correctly only when the bottle was filled to the proper level. If the bottle contained another ketchup or was filled incorrectly, the label could appear misaligned. A small design change—but a clever way to protect Heinz’s authenticity and reputation. Song Name - #Tightrope by @PassiveBand #theories #ketchup #heinz #didyouknow