Swatch

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First impressions of the AP x Swatch, side by side with the real Royal Oak. We love it. Genuinely. Over…Video
@wristbuddys

First impressions of the AP x Swatch, side by side with the real Royal Oak. We love it. Genuinely. Over…

3.3M plays
@audemarspiguet x @swatch unboxing 🔥 Would you keep it or sell it? And how much is this watch going for on…Video
@kate.ulasik

@audemarspiguet x @swatch unboxing 🔥 Would you keep it or sell it? And how much is this watch going for on…

1.2M plays
AP and Swatch just made a Royal Oak where you can pop the face off. The name finally makes sense. Royal Pop.…Video
@aiprompthaus

AP and Swatch just made a Royal Oak where you can pop the face off. The name finally makes sense. Royal Pop.…

7.8M plays
Nessuna AI: abbiamo avuto una preview dei nuovi Swatch x Audemars Piguet Royal Pop, e sì, sono fighissimi. I…Video
@italianwatchspotter

Nessuna AI: abbiamo avuto una preview dei nuovi Swatch x Audemars Piguet Royal Pop, e sì, sono fighissimi. I…

2.8M plays
What yall think of the AP x Swatch Collab? 👀⏰Video
@bobbysolez

What yall think of the AP x Swatch Collab? 👀⏰

940.2K plays
The AP and Swatch collaboration, officially dubbed the “Royal Pop,” is one of the most highly anticipated…Video
@genevasealed

The AP and Swatch collaboration, officially dubbed the “Royal Pop,” is one of the most highly anticipated…

1.9M plays
What do you think? Agree/disagree? Secretly I am a big fan of AP and want the Swatch collab 🤩…Video
@alessia_sheglova

What do you think? Agree/disagree? Secretly I am a big fan of AP and want the Swatch collab 🤩…

743.6K plays
@swatch x @audemarspiguet vont collaborer ? Depuis quelques jours, les rumeurs autour d’un potentiel…Video
@rustemiconseil

@swatch x @audemarspiguet vont collaborer ? Depuis quelques jours, les rumeurs autour d’un potentiel…

6.1M plays
Available now @royalconversion #ap #apswatch #swatchVideo
@kazsawyer

Available now @royalconversion #ap #apswatch #swatch

3.1M plays
We were invited to Swatch HQ for the unveiling of the @audemarspiguet x @swatch Royal Pop collection. The…Video
@hypebeast

We were invited to Swatch HQ for the unveiling of the @audemarspiguet x @swatch Royal Pop collection. The…

9M plays
The FIRST side by side comparison on the INTERNET 🔥 Royal Pop vs. Royal Oak 🤯 Do you think the Royal Pop…Video
@timepiecereece

The FIRST side by side comparison on the INTERNET 🔥 Royal Pop vs. Royal Oak 🤯 Do you think the Royal Pop…

1.8M plays
Our STEEL Case for SWATCH x AP ⌚️ OTG ROZ 🚨 Follow our page for live updates #RoyalPop #APxSwatch #OTGROZ…Video
@moon__mods

Our STEEL Case for SWATCH x AP ⌚️ OTG ROZ 🚨 Follow our page for live updates #RoyalPop #APxSwatch #OTGROZ…

4M plays
AP x SWATCH is ONLY a pocket watch but not for long 👀 Royal Pop is coming May 16 in 8 colors. For now it is…Video
@mishatalk

AP x SWATCH is ONLY a pocket watch but not for long 👀 Royal Pop is coming May 16 in 8 colors. For now it is…

2.1M plays
Swatch x AP Collaboration is HERE! First stop: BUY THE WATCH… second stop: bring it to Kasm Diamonds 💎…Video
@kasmjewelry

Swatch x AP Collaboration is HERE! First stop: BUY THE WATCH… second stop: bring it to Kasm Diamonds 💎…

3.2M plays
Audemars Piguet X Swatch rumour now confirmed ✨ #audemarspiguet #swatchVideo
@alchrono_

Audemars Piguet X Swatch rumour now confirmed ✨ #audemarspiguet #swatch

1.5M plays
The AP × Swatch Royal Pop drops May 16. No official ad existed. So I built one — full spec ad, AI-produced…Video
@aiprompthaus

The AP × Swatch Royal Pop drops May 16. No official ad existed. So I built one — full spec ad, AI-produced…

7.3M plays
How much is the AP x Swatch really worth!? #audemarspiguet #AP #swatch #watches #howitsmade #manufacturing…Video
@drillagetime

How much is the AP x Swatch really worth!? #audemarspiguet #AP #swatch #watches #howitsmade #manufacturing…

984.3K plays
Resellers are outside for the Swatch x AP release!Video
@complexstyle

Resellers are outside for the Swatch x AP release!

8.2M plays
Imagine being the first to turn Royal Pop into a wrist statement. #royalpop #swatch #royaloak #nwa…Video
@luxhaven.ae

Imagine being the first to turn Royal Pop into a wrist statement. #royalpop #swatch #royaloak #nwa…

1.9M plays
CANCELED - Swatch x AP in Honolulu, Hawaii ❌ #apswatch #honolulu #hawaiiVideo
@jacksatariano

CANCELED - Swatch x AP in Honolulu, Hawaii ❌ #apswatch #honolulu #hawaii

4M plays
The AP and Swatch collaboration, officially dubbed the “Royal Pop,” is one of the most highly anticipated…Video
@genevasealed

The AP and Swatch collaboration, officially dubbed the “Royal Pop,” is one of the most highly anticipated…

1.8M plays
Went Trafford Centre expecting a long queue or people camping outside Swatch for this AP pocket watch drop…Video
@pieradiouk

Went Trafford Centre expecting a long queue or people camping outside Swatch for this AP pocket watch drop…

2.3M plays
Over the last few days, @swatch has been dropping hints about something new... “Royal Pop.” A clasp click. A…Video
@everywatch_official

Over the last few days, @swatch has been dropping hints about something new... “Royal Pop.” A clasp click. A…

2.2M plays

About Swatch

Swatch (swatch), the Swiss watch brand, recently launched the Swatch Art Peace Hotel Collection worldwide on September 24, 2026, celebrating 15 years of the program with six artists from China creating unique designs. The collection features watches like BUND-ASTIC by Feng Bin and STREET EYE by Green Lava, inspired by Shanghai architecture and digital art. Swatch also promoted the Quiksilver Festival by Swatch in Hossegor, with the "Family Ties" film featuring Swatch Proteam athletes @xococoho and @noahbeschen set for a YouTube release on October 30.

In legal news, Swatch Group won a trademark case against Samsung in London on August 31, 2026, with the British High Court ordering Samsung to pay $11.6 million over counterfeit digital watch dials offered on the Galaxy App Store between 2015 and 2019. The dispute involved ten Swatch Group brands including Omega and Breguet. The brand continues to focus on collaborations and special editions to engage younger consumers alongside its higher-end labels like Omega and Longines.

Swatch’s stock has seen mixed trading in September 2026, with shares trading around CHF 185.20 on the SIX Swiss Exchange as of September 6. Short interest in Swatch Group AG rose sharply by 2,147.6% in mid-September, though the stock remains a substantial player in the European luxury segment.

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