VideoFirst impressions of the AP x Swatch, side by side with the real Royal Oak. We love it. Genuinely. Over…
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VideoFirst impressions of the AP x Swatch, side by side with the real Royal Oak. We love it. Genuinely. Over…
Video@audemarspiguet x @swatch unboxing 🔥 Would you keep it or sell it? And how much is this watch going for on…
VideoAP and Swatch just made a Royal Oak where you can pop the face off. The name finally makes sense. Royal Pop.…
VideoNessuna AI: abbiamo avuto una preview dei nuovi Swatch x Audemars Piguet Royal Pop, e sì, sono fighissimi. I…
VideoWhat yall think of the AP x Swatch Collab? 👀⏰
VideoThe AP and Swatch collaboration, officially dubbed the “Royal Pop,” is one of the most highly anticipated…
VideoWhat do you think? Agree/disagree? Secretly I am a big fan of AP and want the Swatch collab 🤩…
Video@swatch x @audemarspiguet vont collaborer ? Depuis quelques jours, les rumeurs autour d’un potentiel…
VideoAvailable now @royalconversion #ap #apswatch #swatch
VideoWe were invited to Swatch HQ for the unveiling of the @audemarspiguet x @swatch Royal Pop collection. The…
VideoThe FIRST side by side comparison on the INTERNET 🔥 Royal Pop vs. Royal Oak 🤯 Do you think the Royal Pop…
VideoOur STEEL Case for SWATCH x AP ⌚️ OTG ROZ 🚨 Follow our page for live updates #RoyalPop #APxSwatch #OTGROZ…
VideoAP x SWATCH is ONLY a pocket watch but not for long 👀 Royal Pop is coming May 16 in 8 colors. For now it is…
VideoSwatch x AP Collaboration is HERE! First stop: BUY THE WATCH… second stop: bring it to Kasm Diamonds 💎…
VideoAudemars Piguet X Swatch rumour now confirmed ✨ #audemarspiguet #swatch
VideoSwatch X Audemars Piguet : c’est pas pour moi 😂
VideoThe AP × Swatch Royal Pop drops May 16. No official ad existed. So I built one — full spec ad, AI-produced…
VideoHow much is the AP x Swatch really worth!? #audemarspiguet #AP #swatch #watches #howitsmade #manufacturing…
VideoResellers are outside for the Swatch x AP release!
VideoImagine being the first to turn Royal Pop into a wrist statement. #royalpop #swatch #royaloak #nwa…
VideoCANCELED - Swatch x AP in Honolulu, Hawaii ❌ #apswatch #honolulu #hawaii
VideoThe AP and Swatch collaboration, officially dubbed the “Royal Pop,” is one of the most highly anticipated…
VideoWent Trafford Centre expecting a long queue or people camping outside Swatch for this AP pocket watch drop…
VideoOver the last few days, @swatch has been dropping hints about something new... “Royal Pop.” A clasp click. A…
Swatch (swatch), the Swiss watch brand, recently launched the Swatch Art Peace Hotel Collection worldwide on September 24, 2026, celebrating 15 years of the program with six artists from China creating unique designs. The collection features watches like BUND-ASTIC by Feng Bin and STREET EYE by Green Lava, inspired by Shanghai architecture and digital art. Swatch also promoted the Quiksilver Festival by Swatch in Hossegor, with the "Family Ties" film featuring Swatch Proteam athletes @xococoho and @noahbeschen set for a YouTube release on October 30.
In legal news, Swatch Group won a trademark case against Samsung in London on August 31, 2026, with the British High Court ordering Samsung to pay $11.6 million over counterfeit digital watch dials offered on the Galaxy App Store between 2015 and 2019. The dispute involved ten Swatch Group brands including Omega and Breguet. The brand continues to focus on collaborations and special editions to engage younger consumers alongside its higher-end labels like Omega and Longines.
Swatch’s stock has seen mixed trading in September 2026, with shares trading around CHF 185.20 on the SIX Swiss Exchange as of September 6. Short interest in Swatch Group AG rose sharply by 2,147.6% in mid-September, though the stock remains a substantial player in the European luxury segment.