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WE'RE GOING GLOBAL Y'ALL!!!! 🎉👏 It’s finally happening this summer, and we're thankful to all our…
Rare Beauty Israel
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About Rare Beauty Israel
muslimgirl reported that Rare Beauty will enter the Israeli market through Be Pharm starting August 2026. The rollout is via parallel imports rather than an official distribution agreement, with products sold in selected stores and the retailer’s app. The announcement was made at Be Pharm’s Iconic Summer event in Eilat.
The news triggered backlash online, with some users calling for a boycott over Selena Gomez’s earlier statements on the Gaza conflict and donations to Israeli and Palestinian relief groups. Critics also cited co-founder Scott Friedman’s alleged stance on Israel. Rare Beauty stated it would donate to the International Red Cross/Red Crescent and UNICEF to aid civilians in Gaza and Israel.
Others clarified that Rare Beauty is not directly expanding into Israel and has not publicly commented on the Be Pharm rollout. The controversy reflects broader social media debates around celebrity brands and political neutrality, with mixed reactions on accountability for third-party imports.