Carousel by Bobbi Brown founder & makeup artist

@justbobbidotcom · September 15, 2026

Photo by Bobbi Brown founder & makeup artist on September 15, 2026. May be an image of ‎one or more people, makeup, gelato, fudge, hand cream and ‎text that says '‎ਖਤ 0 成日ロ LO SOOI SAARD ESNOS ลาจงกา HSSVHS SEN 1Od SSSAHE L#IWO ่ปนเพด ＃WO Ma า τε/ε0 DMI POT POTNES JONES alsar DMI#143-8 SHAD SHADE TCON O 03/19/2026 03/19/2026 /2026 03 DMI#143- E05 N SHADE JONESRO RO ٩۲ BAd EALER SHADE DMI#143-79- 03/19/2026 02 جد ONS 3 poT JONES CONCEALER ROAD ISOLUTIONS محد -TIONS DMI#143-82-02 2026 SHADE SHADE#10 #10 01/30/2026 ONS AD ROALER CEALER ADE#S 43-77-03 143- 130190‎'‎‎.

Photo by Bobbi Brown founder & makeup artist on September 15, 2026. May be an image of one or more people, eyeliner, makeup, lipstick, pallette, brush, cosmetics and text.

Photo by Bobbi Brown founder & makeup artist on September 15, 2026. May be an image of pallette and text.

Photo by Bobbi Brown founder & makeup artist on September 15, 2026. May be an image of ‎one or more people, makeup, lipstick, cosmetics and ‎text that says '‎Neutralizer cancel hereto goes the here color to ا Concealer on and andevenout top toptocover to cover even out‎'‎‎.

Photo by Bobbi Brown founder & makeup artist on September 15, 2026. May be a closeup of one or more people, makeup, eyeliner, people smiling and text.

Photo by Bobbi Brown founder & makeup artist on September 15, 2026. May be a closeup of one or more people, makeup, people smiling, knit, turtleneck and text.

Photo by Bobbi Brown founder & makeup artist on September 15, 2026. May be a closeup of one or more people, makeup and text.

Photo by Bobbi Brown founder & makeup artist on September 15, 2026. May be an image of one or more people, eyeliner, makeup, lipstick, cosmetics, brush and text.

Photo by Bobbi Brown founder & makeup artist on September 15, 2026. May be a closeup of one or more people, makeup, eyeliner and text.

Photo by Bobbi Brown founder & makeup artist on September 15, 2026. May be a closeup of one or more people, eyeliner, makeup and text.

Photo by Bobbi Brown founder & makeup artist on September 15, 2026. May be an image of one or more people, makeup, turtleneck and text.

Photo by Bobbi Brown founder & makeup artist on September 15, 2026. May be an image of one or more people, makeup, poster, magazine and text that says 'JONES ROAD The Wide Awake Collection Brig Brightening Concealer Brightening Neutralizer The Detail Blending TheDetailBlendingBrush Brush Available September 15 YOUR WAKEUP CALL FOR VII-XAIILY TIRED EYES'.

Photo by Bobbi Brown founder & makeup artist on September 15, 2026. May be an image of ‎one or more people, makeup, cosmetics and ‎text that says '‎ROAD AD 1口萬無茶 Before After 100% OF USERS AGREED "While wearing. forgot| even had concealer on" Befora It felt moisturizing on the skin Alter Skin did not feel dry or tight while wearing felt lightweight & creaTy It ooked natural and provided a mooth, even-looking finish "The best makeup is the kind you put and then stop thinking about. Wide Awake exactly that. feels like nothing the best way you instantly look awake." ال and Bofore After XX, Bothr‎'‎‎.

Photo by Bobbi Brown founder & makeup artist on September 15, 2026. May be an image of one or more people, makeup, hand cream, cosmetics and text that says 'HOW to USE: THE WIDE AWAKE ROUTINE Step 1:Prep ENL か HOUI L2S የጥጵ* ROAD 10 Pat touch of Eye Cream on for smoother hydrated base. Step 2: Cancel To fully cancel dark circles, Wide Awake Brightening Neutralizer color corrects and brightens before concealer even goes on. Gently tap onto the under y with fingertips or The Detail Blending Brush. JONES ROAD JONES JONESROAD ROAD Step 2: Conceal Top with Wide Awake Brightening Concealer finish concealing and bring the under eye back your natural skin tone, Blend in for soft, seamless finish.'.

Photo by Bobbi Brown founder & makeup artist on September 15, 2026. May be an image of one or more people, makeup, pallette, brush, cosmetics and text that says 'SHOCKINGLY LIGHTWEIGHT, SURPRISINGLY COMFORTABLE Smooth, hydrating, and long-lasting formula built specifically for under eyes Active plant complex helps brighten and soothe skin Shea butter and vitamin E keep skin nourished COVERAGE Medium to full buildable FORMULA Rich and creamy, yet weightless JONES JONESROAD ROAD FINISH Natural and skin-like SENOT νου NON-COMEDOGENIC SAFEFOR SENSITIVE SKIN DERMATOLOGIST TESTED ALL-DAY WEAR'.

Bobbi Brown founder & makeup artist@justbobbidotcom

1.2K Likes

57 Comments

So, the biggest challenge for most people is finding the right concealer. A challenge for me too sometimes. Some of us have stubborn circles or discoloration or even birthmarks under the eyes. And theres sometimes not just one answer. You have to be creative and open to adapt. Meaning some days you’re darker or dryer and who knows what hormonal differences make in how you look that day. My rock star team went deep on this. Different formulas and textures and finally it’s here. We even birthed a baby in the time it took to bring this product to market ! Meet Wide Awake Brightening Concealer I call pot concealer. Which didn’t stick because The JRB Roadies didn’t think it was a proper name. But she covers,brightens and lightens circles with the help of an eye cream sometimes and a special brush. But fingers work quite well. And the question I can’t answer is how and why does it truly feel like you have nothing on. .swipe to see my models b and an and w one eye done. Take the quiz at jonesroadbeauty,com to find your colors ! Wide awake baby !

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A preview Instagram ships with the post — 15 of 57 public comments.

@maryscheid Do the shade numbers match the face pencil numbers?

September 26, 2026

@gwenliveswell @justbobbidotcom hit it out of the park with these! Love them👏👏

September 23, 2026 · 1 likes

@veronicakonecke Will be ordering!

September 23, 2026

@anniepants31 I stand with Bobbi not sure why women have to pit themselves against each other especially when there are other companies that also call their products wide awake

September 23, 2026 · 7 likes