PicMany

Carousel by Atmos

@atmos  ·

Photo by Atmos on September 14, 2026. May be an image of poster and text that says 'The Future of Fashion CouldBeintheRepai Atmos Could Be in the Repair'.
Photo by Atmos on September 14, 2026. May be an image of espadrilles, leather, sandals, toecap shoes and text that says 'The fashion industry is the second second-most most polluting after oil and gas, and it's not slowing down. Revenue from online shopping alone predicted to reach $957 billion in 2026. To tackle the problem, activists often focus on the four r's: RECYCLING, REN RENTING, RESELLING, RENTING,RESELLING,AND AND REPAIR. Repair in particular challenges the assumption that damaged clothing has reached the end of its life, opening up the possibility of an industry that helps people keep their clothes for longer. THIEFUTUREOFFASHIONCOUL.D OF FASHION COULD THEFUTURE BEINTHEREPAIR BED THE REPAIR Atmos'.
Photo by Atmos on September 14, 2026. May be an image of placemat, napkin and text.
Photo by Atmos on September 14, 2026. May be an image of hair brush, brush and text.
Photo by Atmos on September 14, 2026. May be an image of hairpin, tongs and text.
Photo by Atmos on September 14, 2026. May be an image of magazine, newspaper and text that says 'Repair is is even reaching governmental legislation. In 2024, the European Union adopted rules requiring manufacturers to provide repair services. In the United States, eight states have right-to-repair laws on the books, and legislators this year introduced more than 50 right-to-repair laws in at least 22 states. THEF THEFUTUREOFT THEFUTURFOFFASHION.COULD UTUREO OFE FASHION COU D BEINT BEINTHER BET INTHEREPAIR REPAIR Atmos'.
Photo by Atmos on September 14, 2026. May be an image of stick, hairpin, skewer and text.
Photo by Atmos on September 14, 2026. May be a black-and-white image of poster and text that says 'Offering mending services for a brand's own products seems counterintuitive to an industry whose revenues depend on selling more items. As repair expands, it raises questions about whether brands can support practices that reduce demand for new clothes, particularly when they offer the services for free. THEFUTUREO THEFUTURFOFFASHIONCOULD OFF FASHION COULD BEINTI BET REPAIR Atmos'.
Photo by Atmos on September 14, 2026. May be an image of text.
Photo by Atmos on September 14, 2026. May be an image of magazine, newspaper, poster and text that says 'While it's true that individuals have less influence over fashion's footprint than the companies producing the clothing, there is still value in adopting a repair-first first approach. "It's essential that we see our existing clothes as our responsibility, so repairing them when they break or altering them when they no longer fit is of the utmost importance." LA MANNA UK REP, SPEAK VOLUMES CAMPAIGN THIEFUTUREOFFASHIONCOULD REOFFASHIC OFF FASHION COULD THEFUTUREOFFA BEINTHEREPAIR BEI EINTHE THE REPAIR Atmos'.
Atmos@atmos
5.1K Likes
46 Comments

Mending the fashion industry one button at a time. Repairing clothes is not a new concept. For our ancestors and many people across the world today—including in the United States—mending is a routine part of clothing care. However, over the last decade, repair has re-emerged as a service offered by luxury department stores, high-street chains, and neighborhood cafés. At the link in our bio, @lauren_cochrane_ explores how brands can reckon extending the shelf life of their products with business models built on infinite growth. Photographs by @davidwilliambaum Set design by @laurenwalkup

Comments

A preview Instagram ships with the post — 15 of 46 public comments.

@moderncowboyclub 😍😍😍

@ylana_yaari ❤️

@dvourakis @davidwilliambaum 🧡

@stephaniesealbrown Yes, yes, yes!

@high.horse.studio 👏❤️👏❤️👏❤️

@salt_textiles 🙌

@andreacheong_ Whooop ❤️

@annarosakrau 👏👏👏miniature growth inbetween the cracks. Can This also work for non-garments? Like society? Stitching with empathy 😉

· 1 likes

@florencepak ❤️

@kowtowclothing 👏

@bent_adam Just like circularity and buy back programs, repair is another loyalty mechanism for brands and such a massive area of opportunity to build experiences, increase dwell time in stores and entirely new ways to engage customers from product design and work shops to materials education and all kind of cool stuff! Let’s keep the pressure to do better at the top of the value chain too though! 🐋🌊💙

@patricialagmay Beautiful @davidwilliambaum !!!

@nataliefongmalis Such a beautiful and important message! 👏

@laiyonelth It should be!!!

· 1 likes

@studiomegg I love this cover 🍊🌼🦋

More from @atmos

@atmos's profile Popular topics Popular reels