Lorinails | Nail & Beauty Biz Coach | Social Media Architect profile photo

Lorinails | Nail & Beauty Biz Coach | Social Media Architect

@lori_nails

3.1K Posts
69.6K Followers
1.9K Following

I help 2+ year nail techs turn their IG into a client building system without discounting 💅🏻39 years, over 1.7k clients served Get free content audit👇

Posts by @lori_nails

Video by Lorinails | Nail & Beauty Biz Coach | Social Media Architect on June 19, 2026.PinnedVideo

It wasn’t always easy to charge premium prices, but there comes a time where it’s necessary to change your…

Photo by Lorinails | Nail & Beauty Biz Coach | Social Media Architect on June 11, 2026.Pinned 6 items, carousel

Life can be tough for all of us. Just know that even though it looks like someone has it all figured out…

Photo by Lorinails | Nail & Beauty Biz Coach | Social Media Architect on August 21, 2025.Pinned 5 items, carousel

⭐️Hi Beauties, I’m Lori… Every struggle you’re facing right now, is one I’ve walked through myself…and this…

Video by Lorinails | Nail & Beauty Biz Coach | Social Media Architect on September 25, 2026. May be an image of one or more people, fingernails and text.Video

Doing the actual nails is the easy part. But being attentive and engaged, being present for each and every…

Video by Lorinails | Nail & Beauty Biz Coach | Social Media Architect on September 24, 2026. May be an image of one or more people, fingernails and text.Video

I was doing 10 clients a day, back to back…but I was still panicking every time I checked my bank account.…

Video by Lorinails | Nail & Beauty Biz Coach | Social Media Architect on September 24, 2026. May be an image of one or more people, fingernails and text.Video

When you change your perspective of what being fully booked means to you, you'll start to see that it might…

Video by Lorinails | Nail & Beauty Biz Coach | Social Media Architect on September 23, 2026. May be a meme of one or more people, people studying and text.Video

The hard is hard for a week, but Harder means you’re losing hundreds of dollars every month. And it won't…

Video by Lorinails | Nail & Beauty Biz Coach | Social Media Architect on September 22, 2026. May be a meme of one or more people, fingernails, bureau and text.Video

I've gone through MANY trials and errors, trying to learn how marketing works with nail content. I also…

Video by Lorinails | Nail & Beauty Biz Coach | Social Media Architect on September 21, 2026. May be an image of one or more people, fingernails and text that says 'If someone told you to post more nails and clients well come, it'sa lie...'.Video

Posting more isn't the answer to finding clients if your positioning is off. You can post every day and…

Video by Lorinails | Nail & Beauty Biz Coach | Social Media Architect on September 21, 2026. May be an image of one or more people, fingernails and text.Video

The brand new @onail_official Pro Max 1 nail lamp is finally here! It's rechargeable, it cures gel polish in…

Video by Lorinails | Nail & Beauty Biz Coach | Social Media Architect on September 18, 2026. May be an image of one or more people, fingernails and text that says '"But my my town is too small" usually means "I've never asked anyone to pay what 'm worth." NDD'.Video

Your town isn’t too small… but it IS full of nail artists who never ask their clients to pay premium prices.…

Video by Lorinails | Nail & Beauty Biz Coach | Social Media Architect on September 17, 2026. May be an image of one or more people, fingernails and text that says '4 pricing objections 4pricingobjectionslhearfrom I hear from Nail techs every week'.Video

1- My loyal clients can’t afford a price increase. The clients who value you will never question a price…

Photo by Lorinails | Nail & Beauty Biz Coach | Social Media Architect on September 16, 2026. 13 items, carousel

Tons of women are still searching for the right nail tech. But your messaging sounds like everyone else in…

Video by Lorinails | Nail & Beauty Biz Coach | Social Media Architect on September 16, 2026. May be an image of one or more people, fingernails and text that says 'If your content doesn't change how a potential client sees her her problem it won't convince her to book with bookwith with you'.Video

There's an epidemic happening right now on Instagram for nail techs, with the same content getting copied…

Video by Lorinails | Nail & Beauty Biz Coach | Social Media Architect on September 15, 2026. May be a selfie of one or more people, people smiling, hat, seatbelt and text that says 'Major cheat code for nail techs: Realizing you really can just wake up one day and say that's enough of that" and change your direction completely.'.Video

You really can... you can hold your boundaries so client stop treating you like a doormat. You can raise…

Video by Lorinails | Nail & Beauty Biz Coach | Social Media Architect on September 14, 2026. May be an image of one or more people, makeup, seatbelt and text that says '3 things that are normalized in the nail nail industry that Ijust can't get behind.'.Video

I've been doing nails for almost 40 years, and some of the advice that we're told in our industry drives me…

Video by Lorinails | Nail & Beauty Biz Coach | Social Media Architect on September 11, 2026. May be an image of one or more people, fingernails and text that says '3 Low effort content ideas for nail techs that aren't getting bookings ် a'.Video

Film the 30 seconds before your client looks at her finished nails, and caption it with the reason she…

Video by Lorinails | Nail & Beauty Biz Coach | Social Media Architect on September 10, 2026. May be an image of one or more people, fingernails and text that says '7things 7thingslwouldauditfirstor 7 I would audit first on your nail page'.Video

it takes me 30 seconds of looking at your nail page to know why it isn’t booking clients. First, I look at…

Video by Lorinails | Nail & Beauty Biz Coach | Social Media Architect on September 10, 2026. May be an image of one or more people, makeup, poster, office and text that says 'Doing Nailsis is "easy" Only 51% of people start nail schoolactually actually take the state boards and get etlicensed. I out of every 3 nail techs won't ever work in the nail industry. Only 30% of nail techs make it past two years. And And 15% of nail techs make it past 5 years. Nail tech survivors: How many years have you made it?'.Video

I'll go first: 39 years 💅💕

Video by Lorinails | Nail & Beauty Biz Coach | Social Media Architect on September 09, 2026. May be a meme of one or more people, blonde hair, eyeglasses and text that says '5 signs you're booked but butstill still broke, and pretending you're not'.Video

If 3 of these 5 hit you at your core, you've been underpricing on purpose, and you're calling it loyalty and…

Video by Lorinails | Nail & Beauty Biz Coach | Social Media Architect on September 09, 2026. May be an image of one or more people, blonde hair, eyewear and text that says 'The cost of not raising your prices pricesishigherthantheclient is higher than the client you're afraid to lose'.Video

90% of nail techs I talk to have the same objection when it comes to raising their prices. "I just can't…

Video by Lorinails | Nail & Beauty Biz Coach | Social Media Architect on September 07, 2026. May be an image of one or more people, fingernails and text that says 'No one warneo you that having a full book is why you stopped sleeping through the night.'.Video

I’m not saying that it’s your schedule… you just have a nervous system that never gets to clock out. A book…

Video by Lorinails | Nail & Beauty Biz Coach | Social Media Architect on September 07, 2026. May be an image of one or more people, blonde hair, fingernails and text that says '6 reasons why GEN X nail Techs can deal with anything...'.Video

Generation X nail techs are built differently... We built a clientele without Instagram We worked 12 hours a…

Video by Lorinails | Nail & Beauty Biz Coach | Social Media Architect on September 06, 2026. May be an image of text that says 'Crazy fact: watching 4 hours of nail content takes zero guts, but posting one onereel reel does.'.Video

You tell yourself you're learning, so you watch another nail video and then another, until it is midnight…