Imaginative Sales Channel

Most fashion designers are told to “just start reaching out to buyers.” But wholesale is a system — and most…

Founded by two Sales Directors that want to share their knowledge with designers ready to expand their…

There is a reason the brands with the strongest followings don’t only invest in marketing—they invest in…

A good buyer appointment is only the beginning. Write down what they loved, questioned and couldn’t find in…

Your showroom is part of your branding. Before a buyer touches a piece or opens your linesheet, the space…

Can we stop treating “commercial” like another word for boring? Sometimes the piece with the strongest point…

What does a buyer really look for in a new designer? We sat down with Natalie, owner of Monty, to hear what…

What does a buyer actually look for before picking up a new brand? Alejandra of @shopsiista shares why: →…

What are buyers actually looking for when discovering a new brand? We sat down with Angie, Senior Buyer at…

A little look inside Market Week in NYC ✨ This week at WSA NYC was filled with buyer appointments, new…

Your order minimum shouldn’t just be based on what you want to sell — it should reflect what a buyer is…

A runway show can make a brand look successful. It doesn’t necessarily make it commercially viable. Don’t…

Retailers buy collections they believe they can sell, not the collections they think are beautiful. At…

Your wholesale price is only part of the story. If a buyer places an order and later gets hit with…

Hosting something we should know about? Drop it below ↓ This week, some of the most interesting fashion…

More appointments don’t necessarily mean more sales. The goal isn’t to get your collection in front of every…

Because market in New York can be hard to navigate — and some of the best discovery happens beyond the…

Market is almost here, and the final details matter. Now is the time to make sure your assortment is clear…

It’s live. After years of working alongside designers, building brands, navigating wholesale, and seeing…

NYFW gets you visibility but it doesn’t guarantee orders. The founders who leave with real orders walk in…

Save the September 2026 New York fashion calendar ↓ SEPTEMBER 10–15 NYFW The official Spring/Summer 2027…

Want to hear more stories? We’re releasing our book How to Build a Fashion Brand That Can Grow this week…

There are so many questions emerging designers have when building a brand - and often, no one ever really…

Overnight success is not a thing. What looks like overnight success from the outside is often seasons of…