Luke Platt

At 32 you can either start the day or let the day start you. I pick first. Every morning. The routine isn't…

Most guys are looking for the wrong thing. They're chasing the new supplement. The new split. The trainer…

Button-up: @oldnavy Trousers: @bonobos Shoes: @nordstrom Watch: @hamiltonwatch Khaki Murph @whoop bicep band…

i didn’t make up the rules

Choice is yours.

Nobody saw the workout. That's the point. The version of me they get at 7pm got built at 5am.

Can we please normalize this?

Life is good

You can blame your genetics. You can blame your job. You can blame the parents who didn't raise you to like…

Rest day used to mean couch and pizza. Now it means abs, 30 minutes of cardio, and a long walk after dinner.…

4pm workouts are the secret most guys never try. Your body is warmer. Your strength peaks. Your mind is…

The protein test most guys fail.

👇Read caption 👇 6 foods quietly keeping the belly fat on 1️⃣ Sugary drinks Soda, energy drinks, the sweet…

☀️ Up before the sun. Before the inbox. Before anyone needs anything. 💪 The lift comes first. Not because…

Motivation runs out by week 3. The guys who make it didn't have more of it. They just stopped waiting to…

Comment COACH if you want help building a morning that actually fits a real life. Most guys wake up already…

Most guys spend years uncomfortable in their own body while protecting the exact habits keeping them there.…

Polo: @lululemon Pants: @lululemon Shoes: @bananarepublic Watch: @omega @whoop bicep band Outfit of the day…

At 32 you can either start the day or let it start you. I pick first. Every morning. The routine isn't…

Most guys give the best hours to their job and the leftovers to themselves. The 9 to 5 doesn't decide what…

Up before the house. Lift, sweat, then back inside before anyone notices I left.

Most guys give the best hours of their day to their job and the leftovers to themselves. Flip it. Train…

Progress isn’t lost in a few days. It’s lost when excuses become habits. Reset your mindset. Trust the…

Most dads don't decide to fall off. They just stop deciding to show up. The gym goes first. Then sleep. Then…