Factor Bikes

There is only so much you can learn from numbers. CFD tells us where to look, the wind tunnel tells us…

The launch of the ELARA completes the Factor gravel range as much as it complements the attributes of the…

Five riders, different backgrounds and different ways of experiencing cycling. The Factor × Rapha Women’s…

The IRONMAN 70.3 World Championship is in Nice tomorrow. Factor will be there with Nick Thompson, Simon…

Satisfying the needs of racers. That’s what Factor is all about. And the ELARA is the clearest, most recent…

Understanding why the ELARA exists starts with understanding that gravel racing at the highest level has…

ELARA is Factor’s pure gravel race-speed platform, developed for the fastest expression of modern gravel…

Meet ELARA. Factor’s pure gravel race-speed platform. Built with the urgency of a road race bike. Engineered…

Launching Friday, September 4th. November: development. December: wind-tunnel validation. January: first…

Launching Friday, September 4th. Nine riders have spent this year working with Factor engineers, riding…

“We race because racing puts everything under pressure: the bicycle, the rider and, importantly, the…

Why do bike brands sponsor teams and athletes? For Factor, the answer is feedback. Authentic, immediate…

Final weekend on the Tour de France Femmes avec Zwift promises plenty of fireworks. Stage 8 ended in Nice…

The most eye-catching bike at the Tour de France 👀 Factor’s collaboration with SpongeBob SquarePants as the…

Engineered for the Deep End. Raced at the front of the Tour de France Femmes avec Zwift. Living their dream…

Today was a big day for Ma Petite Entreprise, a young French team in its first year racing. Their early…

ⓔⓜⓞⓣⓘⓞⓝ – 𝗢𝗰𝗲́𝗮𝗻𝗲 𝗠𝗮𝗵𝗲́, 𝗽𝗿𝗲𝗺𝗶𝗲̀𝗿𝗲 𝗲́𝗰𝗵𝗮𝗽𝗽𝗲́𝗲… 𝗽𝗿𝗲𝗺𝗶𝗲𝗿𝘀 𝗽𝗼𝗶𝗻𝘁𝘀 ! 🐝…

If you’ve seen the news and wondered why, here’s David Millar giving a bit of background to our Factor ONE…

A first day they will never forget. 💛 Today marked the beginning of Xaverine Nirere and Mary Aleper’s Tour…

The Tour de France Femmes avec Zwift has something special. The racing is every bit as hard as you’d expect.…

Something feels… different about the Tour de France Femmes avec Zwift this year. Yellow jersey? Yes.…

The Tour de France Femmes avec Zwift is serious business. Who said the bikes have to look that way? July 31.

“It’s unbelievably agile with a direct and razor-sharp front end. The gullwing handlebar elevates this…

What kind of ride feel can you expect from the Factor ONE? It’s not a spaceship. It’s a racing bike. It will…