Video2023: Forever grateful. From all of us at Dai, thank you. 🙏
@dai
Comfort-Empowered Performance The original, London-born ‘feels-like-yoga, wears like a power suit’ brand. We are now closed.
Video2023: Forever grateful. From all of us at Dai, thank you. 🙏

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2023: And that’s a wrap.

2023: The final celebration of our Dai’namic Women.

2023: The final celebration of our Dai’namic Women.
Video2023: Our Two Way Commuter Trouser went viral.

2023: The Greatest Hits Collection.

2023: Introducing Petite, Shape and the world’s first Size 11.

2022: We made Seven Dials our new home.

2022: We dressed women leading global change.

2022: We hit the track for our latest campaign shoot.
2 items, carousel2022: Our 5-year birthday celebrations.

2022: We turned 5.

2022: From boardroom to downward dog.

2022: Over the years, we’ve had the privilege of working with Smart Works to empower women. Through our…

2022: We took our performance wear to new heights, literally.

2022: Our Dai x Troubadour Apex Compact Backpack was launched and sold out 3 times.

2021: Empowering women and going strong with performance driven comfort.

2021: A cosy team Christmas party celebrating our new 360 Cashmere collection.
Video2021: Performance Denim was born. Made in England, these are the comfiest, most eco-friendly pair of jeans…
4 items, carousel2021: Introducing our Trailblazer™ Awards celebrating our Dai’namic community.

2021: We upped our design game, introducing new colourways, styles and fabrications.

2021: Team growing strong. 💪🏼
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