The Business of Fashion

@bof

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Agenda-setting intelligence, analysis and advice for the global fashion industry. Beauty & wellness: @businessofbeauty

Posts by @bof

Photo by The Business of Fashion on September 26, 2026. May be an image of text.Pinned 4 items, carousel

Every weekday morning, a certain slice of New York opens the same e-mail. Lawyers, bankers, editors…

Photo by The Business of Fashion on September 26, 2026. May be an image of text. 7 items, carousel

Designer, fashion editor and consultant Edward Buchanan (@edward_l_buchanan) inaugurated a new cultural…

Photo by The Business of Fashion on September 26, 2026. 16 items, carousel

The fashion market is in the doldrums. Most brands are not growing as planned. Some are shrinking…

Photo by The Business of Fashion on September 26, 2026. May be an image of text. 17 items, carousel

For the last twelve months, @Demna has played therapist to @Gucci’s ‘multiple personality disorder.’ “After…

Photo by The Business of Fashion on September 26, 2026. 5 items, carousel

If you experienced this year’s Vogue World: Milano by watching clips on social media, you might think the…

Video by The Business of Fashion on September 25, 2026. May be an image of one or more people, beard, magazine, poster and text.Video

“It feels like 𝘮𝘺 first real show,” @Gucci designer @Demna said backstage after his third full-fledged…

Photo by The Business of Fashion on September 25, 2026. May be an image of text. 4 items, carousel

Resolute RGL (@resolute.rgl) has built a celebrity following for its luxury sneakers embellished with…

Photo by The Business of Fashion on September 25, 2026. 9 items, carousel

At Milan Fashion Week, The Business of Fashion and @off____white brought together @Bafic, @ASAPNast…

Photo by The Business of Fashion on September 25, 2026. May be an image of text. 4 items, carousel

Fashion brands have long used cafes, restaurants and hospitality to sell a broader lifestyle. Increasingly…

Photo by The Business of Fashion on September 25, 2026. May be a graphic of saddle-stitched leather, blueprint, leather, poster, briefcase, purse and text.

Creative overhauls are often accompanied by price hikes as luxury brands pass the cost of an innovation…

Photo by The Business of Fashion on September 25, 2026. 13 items, carousel

On the third day of Milan fashion week, Marni toughened up, Max Mara leaned into pragmatism and Cavalli…

Photo by The Business of Beauty on September 25, 2026. May be an image of one or more people, blonde hair, makeup, magazine and text.

Chanel on Friday announced the appointment of makeup artist Lucia Pieroni as creative makeup director…

Video by The Business of Fashion on September 24, 2026. May be an image of one or more people, magazine and text.Video

For her sophomore outing at @Marni, designer Meryll Rogge (@meryllrogge.personal) was thinking about how the…

Photo by The Business of Fashion on September 24, 2026. May be an image of text. 9 items, carousel

After years of teaming up with hotels and restaurants, lately, fashion brands are looking to a new, more…

Photo by The Business of Fashion on September 24, 2026. 13 items, carousel

Finding one’s own voice within the parameters of a brand’s backstory is the core challenge facing designers…

Photo by The Business of Fashion on September 24, 2026. May be an image of text. 14 items, carousel

In the midst of London Fashion Week, BoF asked a range of industry insiders for their thoughts on the…

Video by The Business of Fashion on September 23, 2026. May be an image of one or more people, people kissing, dress, gown, dinner jacket, wedding and text.Video

Against the backdrop of #LondonFashionWeek, The Business of Fashion and @Aldar brought together industry…

Photo by The Business of Fashion on September 23, 2026. May be an image of text. 3 items, carousel

Over the last three years, the Italian fashion industry has been dogged by a series of supply-chain…

Photo by The Business of Fashion on September 23, 2026. 10 items, carousel

The first day of Milan Fashion Week brought 63 skirts at Prada, Glenn Martens’ greatest hits at Diesel and a…

Photo by The Business of Fashion on September 23, 2026. May be an image of text. 2 items, carousel

For its fifth edition, Vogue brought its Vogue World event to Milan on Monday, as the magazine leans into…

Photo by The Business of Fashion on September 22, 2026. May be an image of text. 2 items, carousel

In 2024, I wrote a piece for BoF titled “Athletes Don’t Want Nike Or Adidas Anymore. They Want…

Photo by The Business of Fashion on September 22, 2026. May be a graphic of magazine, poster and text.

Last Friday, Steven Kolb stepped down as president of the Council of Fashion Designers of America after…

Photo by The Business of Fashion on September 22, 2026. 12 items, carousel

There was fresh energy at this season’s London Fashion Week, which got a boost from the buzzy return of two…

Photo by The Business of Fashion on September 22, 2026. 13 items, carousel

David Hockney was woven into Burberry’s history as an ongoing inspiration for Christopher Bailey during his…

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