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Analog:Shift

@analogshift

14K Posts
135.9K Followers
1.7K Following

Old. Fashioned. #maketheshift A Division of Watches of Switzerland Group

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Posts by @analogshift

Photo by Analog:Shift on July 31, 2026. May be an image of text.Pinned 6 items, carousel

Creative director, photographer, SCUBA diver, and watch collector and designer — Eric Lau does it all. Here…

Video by Analog:Shift on September 23, 2025.PinnedVideo

Every Watch Tells A Story. The passage of time leaves us with more than just wrinkles and scars - it leaves…

Video by Analog:Shift on June 16, 2022.PinnedVideo

Presenting Our New Animated Short: 'Stealing Time Itself' We're very proud to announce the release of our…

Video by Analog:Shift on September 26, 2026. May be an image of wrist watch, clipboard and text.Video

60 Seconds with @thomascalara and the Cartier Tortue! #Cartier #Tortue #Analog:Shift #MakeTheShift

Photo by Analog:Shift on September 25, 2026. May be an image of racing vehicles, race car and text.

Week’s over, Pedal down. Never Lift! 🚗💨 #AnalogShift #MakeTheShift

Photo by Analog:Shift on September 25, 2026. May be an image of poster and text.

YOU’RE INVITED The best part of Watch Week happens after hours. Join us at Analog:Shift HQ on Thursday…

Video by Analog:Shift on September 25, 2026. May be an image of one or more people, beard and text.Video

There's no place for primo watch spotting quite like New York Fashion Week. Join us as we swoop in on some…

Photo by Analog:Shift on September 24, 2026. May be an image of text. 10 items, carousel

New York Fashion Week routinely proves a treasure trove of incredible timepieces: from rare vintage finds to…

Video by Analog:Shift on September 24, 2026. May be an image of wrist watch, leather, strap, timer and text.Video

Devin and Samuel were tasked to pick 3 watches from the showroom to curate the ultimate 3 watch collection.…

Photo by Analog:Shift on September 23, 2026. 6 items, carousel

One of Cartier's most important and famous model lines, the Santos was born as a gift to explorer Alberto…

Video by Analog:Shift on September 23, 2026. May be an image of hat, helmet, glasses, gas mask, beret, military uniform and text.Video

A closer look at Gallet’s new home inside the Breitling boutique on Madison Avenue. We stopped by the new…

Video by Analog:Shift on September 23, 2026. May be an image of wrist watch and text.Video

James' other favorite movie watch! #AnalogShift #MakeTheShift

Photo by Analog:Shift on September 22, 2026. May be an image of text. 6 items, carousel

Created to celebrate the 25th anniversary of the Gumball 3000, the Freak X Gumball 3000 brings together two…

Video by Analog:Shift on September 22, 2026. May be a meme of one or more people, beard, wrist watch and text.Video

Do you share watches with your partner? ICYMI Episode 2 of The Analog:Shift Podcast is out on YouTube…

Photo by Analog:Shift on September 21, 2026. May be an image of text. 6 items, carousel

In this week's Transmissions, we break down the Seiko Reference 6139, one of the earliest automatic…

Photo by Analog:Shift on September 20, 2026. May be an image of furniture, indoors, office and text that says 'SHOWROOM WILL BE CLOSED SEPTEMBER22 22ND Sorry for the inconvenience. FOR APPOINTMENTS EMAIL US SALES@ANALOGSHIFT.COM SALES@'.

Please note that our boutique will be closed on Tuesday, September 22nd. For any inquiries or to schedule an…

Video by Analog:Shift on September 20, 2026. May be an image of suit, poster, magazine and text that says 'Jacques Cousteaus AGE EEDG WORL you a classic, clean design'.Video

Show & Tell with the Longines Conquest Heritage!

Photo by Analog:Shift on September 19, 2026. May be an image of text. 7 items, carousel

First Look just got interesting. 👀 We’ve just dropped a fresh selection of exceptional timepieces…

Video by Analog:Shift on September 19, 2026. May be an image of digital watch, timer, strap and text.Video

A product of the 1970s, a decade brimming with imaginative creativity across all facets of design, the…

Photo by Analog:Shift on September 18, 2026. May be an image of racing vehicles, race car and text that says 'AUT1500 AUI 1500'.

Full send into the weekend. Never Lift! #AnalogShift #MakeTheShift

Photo by Analog:Shift on September 18, 2026. May be an image of text. 6 items, carousel

Protect your watch collection on the road with our selection of durable, stylish Travel Tubes developed in…

Video by Analog:Shift on September 18, 2026. May be a meme of microphone and text that says 'is an area that is largely underappreciated.'.Video

Are American Watches the next big thing? Episode 2 of The Analog:Shift Podcast with James Lamdin is out now!…

Photo by Analog:Shift on September 17, 2026. May be an image of text. 6 items, carousel

This month has everything from a wedding-gift Reverso from the 1930s to a sub-$1K Ikepod...and we couldn't…